Body Cameras in Retail

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Calla is a small, secure body camera with a front facing screen and cloud based video management software service for people working in all sectors of retail.

Improving staff safety and wellbeing

Violence and verbal abuse towards retail workers is on a steady incline. The Association of Convenience Stores (ACS) recent crime report revealed a number of troubling statistics, estimating in excess of 50,000 incidents within the sector and that 83% of all retail workers have experienced verbal abuse whilst at work. According to a report by City, University of London the impact of this is causing long-lasting anxiety and post-traumatic stress disorder among workers in the sector.

Body worn cameras have shown to reduce the number of escalating incidents by deterring aggression and recording an independent account of what happened. In turn this has proven to increase the confidence of shop workers and ultimately ensure their safety and wellbeing.


What Is Calla?


Why retailers are choosing Reveal’s Calla camera time and again:

Front facing screen

Studies show that when people can see they are being recorded it can help calm them down and avoid conflict, and that’s just what Calla does by de-escalating situations, reducing disruption and recording an independent account of what happened.

One Touch Record

Having a single, quick and simple action to turn the camera on makes it easy for users to start recording. Our intuitive red sliding switch is a positive action that confirms activation and is easy to operate for staff on the go


Unbreakable security

Calla cameras are AES 256-bit encrypted and video footage can only be accessed by authorised users.

Flexible mounting:

Calla is lightweight and can be attached to any clothing using a variety of mounting options - lanyard, crocodile clip or a magnetic mount.


Want to know how body worn video can improve staff safety and protect your business?

Reveal’s free trial programme gives you the opportunity to equip some of your high-risk stores and experience Reveal body cameras and evidence management software in action.

Get started today and take your workplace safety to the next level.

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Case Study: Society of London Theatre and UK Theatre

Phillip Brown, Head of Risk and Safety for the Society of London Theatre and UK Theatre says ‘the challenges facing theatres today are probably quite similar to retail with increasing levels of aggression towards staff. “When you mix in alcohol with the theatre environment that can exacerbate situations and we want to try to manage that before it becomes a major problem within our industry”. Theatres have already implemented a number of measures to attempt to curb aggression such as training, guarding and CCTV, however these can sometimes be limited in their effectiveness.

As a result, some West End theatres have trialled body cameras to see if they can help make a difference and protect staff. “Staff feel more supported and more motivated. Currently the cameras are being used mainly to de-escalate potential incidents. That’s when the cameras come into their own. The usher will be the first person to try to resolve a situation with the camera on, and if that doesn’t work then venues have protocols to call a senior manager. The management feel more empowered too. If they have to face a dangerous situation, they've got an additional tool that will support them.”

Additional specifications


Height: 54mm Width: 41mm Depth: 17mm





On Screen Display

Resolution, Frame Rate, Date, Time, Memory Available (GB), Ongoing Recording Length, Battery Level (%), Recording Indicator, Evidential Recording Indicator.


90 minutes


2.5 hours (8GB)



Frame Rate

30 fps



Audio Encoding

Advanced Audio Coding (AAC)

Audio Alarms

Power On/Off, Record Start/Stop, Low Battery and Low Memory


AES 256-bit

Operating Temperature

5°C to 35°C





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A variety of mounting options

For a range of user environments, uniforms, body types or personal preference; our choice of mounting options for the Calla camera includes Klickfast stud, shirt clip, lanyards and harnesses.

  • "The difference that the camera makes is immediate de-escalation, it’s given me more confidence when walking the shop floor"

    Loss Prevention Manager, Major Highstreet Retailer

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